adidas AG / Key word(s): Change in Forecast 11.05.2016 17:50 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- For immediate release May 11, 2016 AD-HOC: adidas Group upgrades full year 2016 earnings guidance reflecting non-operational gain during the second quarter Herzogenaurach, Germany - As a result of a non-operational extraordinary effect, the adidas Group will benefit from a one-time positive P&L impact during the second quarter of 2016, which is not yet reflected in the company's guidance for the fiscal year 2016. To account for this development, the company has upgraded its earnings guidance for the year. adidas AG and Chelsea Football Club have mutually agreed to terminate their existing partnership agreement prematurely. The agreement will now end on June 30, 2017 and not, as originally agreed, on June 30, 2023. As compensation for the early termination of the contract, the adidas Group will receive a payment in 2017 that will already positively impact the Group's profit in the second quarter of 2016. The impact on the Group's net income is expected to be in the mid-double-digit million euro range. As a result, the Group's net income from continuing operations is now forecasted to increase by around 25% in 2016 to a level of around EUR 900 million (previously: to increase between 15% and 18%). The Group's operating margin is now projected to increase to a level of around 7.0% in 2016 (previously: to increase to between 6.6% and 7.0%). *** Contacts: Media Relations Investor Relations Jan Runau Sebastian Steffen Chief Corporate Communication Officer VP Investor Relations Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-4401 Katja Schreiber Christian Stoehr Senior Director Corporate Communication Director Investor Relations Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989 Please visit our corporate website: www.adidas-Group.com 11.05.2016 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach Germany Phone: +49 9132 84 0 Fax: +49 9132 84 2241 E-mail: Internet: www.adidas-group.com ISIN: DE000A1EWWW0, US00687A1079, US00687P1049 WKN: A1EWWW, A0MNCC , 909676 Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart; Terminbörse EUREX End of Announcement DGAP News-Service ---------------------------------------------------------------------------