17.02.2016
YOC AG DE0005932735
DGAP-News: YOC AG: YOC announces exclusive partnership with Shazam as it expands its European operations with a new office in Poland
DGAP-News: YOC AG / Key word(s): Expansion/Alliance
YOC AG: YOC announces exclusive partnership with Shazam as it expands its
European operations with a new office in Poland
17.02.2016 / 08:00
The issuer is solely responsible for the content of this announcement.
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YOC announces exclusive partnership with Shazam as it expands its European
operations with a new office in Poland
Berlin / Warsaw - 17 February 2016.- YOC, a leading provider of data-driven
mobile advertising solutions in Europe, has announced an exclusive
partnership with music discovery app Shazam. The announcement coincides
with the opening of their new office in Poland.
Following the successful cooperation between the two companies in Spain and
Austria, Shazam will extend its partnership to extend its advertising
strategy in the Polish market. The world's leading app for audio and visual
recognition has agreed an exclusive agreement which will expand its reach
through YOC's publisher network. It will be using YOC's leading mobile
advertising technology platform and formats as well as their knowledge and
skills in European markets.
Dirk Kraus, founder and member of the Management Board of YOC: "Poland is
an attractive location because the demand for high quality mobile
advertising products is increasing in this region. The supply side in
Poland is in its infancy and we believe that there are excellent
opportunities for our products in this market. We are confident that we
will be able to achieve the same leading position we enjoy in other
European regions, and we are delighted that Shazam will be part of our
publisher portfolio from the very beginning."
Josh Partridge, Director, EMEA/LATAM & Canada at SHAZAM: "Following the
highly successful partnerships in Spain and Austria we will be working with
YOC to expand our advertising strategy in Poland. In YOC we have found a
technologically strong partner operating on an international basis that's
helping us to market our mobile app successfully across Europe."
In addition to Shazam, other prestigious Polish media have already agreed
to cooperate with YOC. YOC's operations in Poland will be headed by
Wojciech Nowański, Country Manager YOC Poland, whose professional
experience in mobile advertising and mobile technology at Nokia and
Microsoft provide him with the necessary skills and expertise to develop
this market.
About SHAZAM
Shazam is one of the world's most popular apps, used by more than 120
million people each month to magically connect to the world around them.
Building on its pioneering leadership in music identification, Shazam now
helps people discover, interact with, and share video, audio, or printed
content on TV, radio, movie screens, magazines, newspapers, packaged goods,
and retail stores -- and now Shazam lets music fans follow their favorite
artists to see their Shazams and share in the thrill of discovery. The app
has exceeded 20 billion total Shazams since its launch, and users Shazam
over 20 million times each day. Follow us on Twitter @shazam or for more
information, visit www.shazam.com.
About YOC
Since its foundation in 2000, YOC has been a pioneer and market leader for
mobile advertising, and is currently the leading independent provider of
mobile advertising solutions within Europe. Thanks to its ground-breaking
technologies such as Programmatic Media Trading and Programmatic Data
Targeting, YOC enables advertisers to access specific target groups and
make efficient use of their advertising budgets. YOC provides its own SDK
infrastructure, a publisher frontend and innovative advertising formats for
optimised marketing of mobile advertising inventory. Top international
advertisers such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola,
Dior and Samsung work with YOC to implement several thousand campaigns
across Europe every month. YOC has an impressive, high-quality mobile
premium inventory comprising a portfolio of over 300 international
publishers, with extensive coverage and guaranteed brand safety - both for
branding and for performance goals. Through its platforms, YOC reaches
around 40 million Internet users per month in Europe. In 2012, YOC received
the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. YOC
has been listed in the Prime Standard on the Frankfurt Stock Exchange since
2009, and today it employs 70 people at offices in Berlin, Düsseldorf,
London, Madrid, Warsaw and Vienna. Find out more at www.yoc.com.
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17.02.2016 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: YOC AG
Greifswalder Str. 212
10405 Berlin
Germany
Phone: +49 (0)30-72 61 62 322
Fax: +49 (0)30-72 61 62 222
E-mail: [email protected]
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart
End of News DGAP News Service
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437847 17.02.2016
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