HUGO BOSS AG / Key word(s): Miscellaneous 16.03.2015 20:47 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Red & Black Lux S.à r.l. has informed us of its intention to place all its remaining shares in HUGO BOSS AG with institutional investors in an accelerated bookbuilding process. The holding in question totals 8.4 million shares or approx. 12% of the share capital. According to information acquired, the bookbuilding process has already commenced. --------------------------------------------------------------------------- Information and Explaination of the Issuer to this News: Red & Black Lux S.à r.l. has informed us of its intention to place all its remaining shares in HUGO BOSS AG with institutional investors in an accelerated bookbuilding process. The holding in question totals 8.5 million shares or approx. 12% of the share capital. According to information acquired, the bookbuilding process has already commenced. The placement will increase HUGO BOSS AG's free float to 64.1 million shares, corresponding to 91% of the share capital. The company expects the higher free float to further enhance the share's attractiveness to institutional investors and boost its MDAX weighting. 7% of the company's shares will be owned in the future by entities belonging to the Marzotto family. The Marzotto family had sold Valentino Fashion Group, which at the time had a circa 51% holding in HUGO BOSS AG, to Permira in 2007. As part of the transaction, they became a minority shareholder in one of the holding companies of HUGO BOSS AG. Two family members belong to the Company's Supervisory Board since 2010. The remaining 2% of the share capital are held by HUGO BOSS as own shares. 'The partnership between HUGO BOSS and Permira was a very successful one,' says Claus-Dietrich Lahrs, CEO of HUGO BOSS AG. 'But the success story of HUGO BOSS is far from over. In the past few years we have strategically repositioned the company and laid the foundation for our future growth. Now we will enter into a new phase in the company's development, in which we will systematically pursue this course.' Permira acquired a majority stake in HUGO BOSS in 2007. Subsequently, HUGO BOSS expanded its own retail business, repositioned its brand portfolio and drove the internationalization of its business. Since Permira entered into HUGO BOSS, sales have grown by almost a billion euro to EUR 2.6 billion in 2014. Operating profit more than doubled over the same period. If you have any questions, please contact: Dr. Hjördis Kettenbach Head of Corporate Communication Phone: +49 (0)7123 94-2375 Fax: +49 (0)7123 94-80237 Dennis Weber Head of Investor Relations Phone: +49 (0)7123 94-86267 Fax: +49 (0)7123 94-886267 16.03.2015 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: HUGO BOSS AG Dieselstraße 12 72555 Metzingen Germany Phone: +49 (0)712 394-0 Fax: +49 (0)712 394-2014 E-mail: [email protected] Internet: www.hugoboss.com ISIN: DE000A1PHFF7 WKN: A1PHFF, , Indices: MDAX Listed: Regulated Market in Frankfurt (Prime Standard), Stuttgart; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich End of Announcement DGAP News-Service ---------------------------------------------------------------------------