SPORTTOTAL and PORSCHE: Partnership to be extended

- Major order with sales volume in excess of EUR 20 million

- SPORTTOTAL managing the Porsche Experience for the sixth consecutive year

- Participants' recommendation rate 96 out of 100

Cologne, 19 December 2018. SPORTTOTAL will continue to support the Porsche Experience in the future: Dr. Ing. h.c. F. Porsche AG and SPORTTOTAL EVENT GmbH, a wholly-owned subsidiary of SPORTTOTAL AG, today implemented an early extension of their partnership until the end of 2019 and agreed an additional extension option until the end of 2020. SPORTTOTAL has thereby secured one of the largest orders in its corporate history. As in previous years, the annual sales volume amounts to more than EUR 20 million. "We're delighted we're now entering our sixth partnership year and that our live events have established themselves so well as part of Porsche's brand communication," comments Michael Rüd, Managing Director of SPORTTOTAL EVENT GmbH, which forms part of the "LIVE" division. SPORTTOTAL EVENT is now responsible for all events for the ICE EXPERIENCE, TRACK EXPERIENCE and TRAVEL EXPERIENCE. In 2018, SPORTTOTAL planned and implemented 200 exclusive driving events for 5,500 participants worldwide from Finland to South Africa. The participant satisfaction index was 93 out of 100 and the participants' recommendation rate even as high as 96 out of 100.

About SPORTTOTAL AG:

SPORTTOTAL AG (ISIN: SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new "sporttotal.tv" platform. SPORTTOTAL AG's service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC Zurich 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull, VW and Deutsche Post AG and organises high-calibre live events such as the Porsche Experience.

More information: www.sporttotal.com

SPORTTOTAL AG
Am Coloneum 2
50829 Cologne
Germany
www.sporttotal.com

Tel: +49 (0)221_7 88 77_ 0
Fax: +49 (0) 221_7 88 77_ 199
[email protected]

Investor Relations
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Tel: +49 (0)177_7 21 57 60
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