01.03.2016
YOC AG DE0005932735
YOC AG: YOC launches a new premium service for publishers with its YOC Hub
DGAP-Media / 01.03.2016 / 08:00
YOC launches a new premium service for publishers with its YOC Hub
Berlin, 01.03.2016 - YOC, one of Europe's leading suppliers of data-driven
mobile advertising solutions, is launching its new premium product - the
YOC Hub. With its newly designed business intelligence tool YOC is
providing publishers with the possibility of managing, evaluating and
optimising their marketing activities in a concentrated form.
With its intuitive operation the YOC Hub provides publishers with
statistics about their ongoing campaigns, in the process combining all YOC
demand channels such as direct marketing, programmatic selling and
classical mediation in a single dashboard. A detailed overview of the
utilisation of the marketed inventory and all business-related success
factors enables a full analysis and optimisation of the monetisation
strategy applied. An entirely new breakthrough on the market is represented
by the evaluation and automatic billing function in relation to the
tracking of viewable ad impressions (vCPM) for the mobile advertising
formats developed by YOC in-house.
Interfaces enable the consolidated data to be integrated without difficulty
into the existing infrastructure of the individual publisher. This also
gives the media partners involved the opportunity to benefit from the
extended reporting functionalities of the YOC Hub and integrate them into
their existing processes.
The new premium service tool is being introduced gradually at all YOC
locations. Prestigious publishers from Germany, Spain and Poland have
already participated in the completed beta phase of the YOC Hub, and have
been able to boost their efficiency.
"For YOC maintaining our international publisher relationships, an
outstanding level of customer service and the effective monetisation of
premium mobile inventory are essential and sustainable pillars of our
corporate philosophy. We are therefore delighted that - in the form of the
YOC Hub - we can provide our partners with a high-performance BI tool. In
addition to service quality, it also offers value in the form of
transparency and control," comments YOC board member Michael Kruse.
About YOC
Since its foundation in 2001, YOC has been a pioneer and market leader for
mobile advertising, and is currently the leading independent provider of
mobile advertising solutions within Europe. Thanks to its ground-breaking
technologies such as Programmatic Media Trading and Programmatic Data
Targeting, YOC enables advertisers to access specific target groups and
make efficient use of their advertising budgets. YOC provides its own SDK
infrastructure, a publisher frontend and innovative advertising formats for
optimised marketing of mobile advertising inventory. Top international
advertisers such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola,
Dior and Samsung work with YOC to implement several thousand campaigns
across Europe every month. YOC has an impressive, high-quality mobile
premium inventory comprising a portfolio of over 300 international
publishers, with extensive coverage and guaranteed brand safety - both for
branding and for performance goals. Through its platforms, YOC reaches
around 40 million Internet users per month in Europe. In 2012, YOC received
the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. YOC
has been listed in the Prime Standard on the Frankfurt Stock Exchange since
2009, and today it employs 70 people at offices in Berlin, Düsseldorf,
London, Madrid, Warsaw and Vienna. Find out more at www.yoc.com.
Press contact
YOC AG
Martina Serwene
+49 30 726 162 322
[email protected]
End of Media Release
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Issuer: YOC AG
Key word(s): Advertisement/Communication
01.03.2016 Dissemination of a Press Release, transmitted by DGAP - a service
of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: YOC AG
Greifswalder Str. 212
10405 Berlin
Germany
Phone: +49 (0)30-72 61 62 322
Fax: +49 (0)30-72 61 62 222
E-mail: [email protected]
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart
End of News DGAP Media
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