16.05.2018
SPORTTOTAL AG DE000A1EMG56
DGAP-News: SPORTTOTAL AG: Record crowd for ADAC Zurich 24-hour race
DGAP-News: SPORTTOTAL AG / Key word(s): Miscellaneous
SPORTTOTAL AG: Record crowd for ADAC Zurich 24-hour race
16.05.2018 / 17:37
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Corporate News
SPORTTOTAL AG: Record crowd for ADAC Zurich 24-hour race
- NITRO posts highest target audience shares since the launch of the channel
- Vodafone streaming delivers six times higher views, exceeding 8 million
- New lap record and heart-stopping finale in the "Green Hell"
Cologne/Nürburgring, 15 May 2018. Record crowd for the 46th ADAC Zurich
24-hour race on the Nürburgring, highest target audience share for NITRO
since the channel was launched, over 8 million views for Vodafone's video
streaming and a new lap record. That's the bottom line for the Zurich
24-hour race on the Nürburgring. "Last weekend, we experienced not only
records but also raw excitement and emotion. Every year, the 24-hour race
delivers legendary duels. We are grateful to be able to make a small
contribution to this event together with strong partners such as ADAC,
Zurich, RTL, NITRO, Vodafone and Germany's entire premium automotive
industry", explains Peter Lauterbach, CEO of the promoter SPORTTOTAL AG.
Record crowd for the "race of the century"
Raw excitement: A two-hour interruption for fog 1 hour 10 minutes before the
end, and a gripping duel to the finish between the Manthey Porsche (number
912) and previous leaders in the shape of the Mercedes-AMG team Black Falcon
(number 4). After a nail-biting finish and 135 laps, Frédéric Makowiecki
from the Manthey Racing team takes the chequered flag: the twelfth victory
for a Porsche in the 24-hour race on the Nürburgring - in front of a record
crowd of 210,000. "That was a genuine race of the century, simply
indescribable in terms of the action. With the rain, the red phase and that
unbelievable final dash", says Dr. Frank-Steffen Walliser, Head of
Motorsport and GT Cars at Porsche. Porsche brand ambassador Mark Webber:
"There is no circuit in the world to compare with it when it comes to
long-distance races. Neither Le Mans nor Daytona. This race is one of a
kind."
New lap record
And it wasn't just the crowd record that fell: In top 30 qualifying on the
Thursday before the Eifel classic, Laurens Vanthoor in the Manthey Porsche
#911 (Estre/Dumas/L. Vanthoor/Bamber) posted a time of 8:09:105 minutes on
the 25.378 kilometre circuit combining the Nürburgring Grand Prix circuit
and the legendary Nordschleife - a new lap record.
Two audience records for NITRO - 8 million views for Vodafone
No wonder that this spectacular race also broke all records in the TV
broadcast and live streaming. With a total of 8 million video views for the
46th ADAC Zurich 24-hour race, Vodafone also posted an impressive new record
for live streaming: this represents a six-fold increase compared with the
previous year. On linear TV, too, the race in the "Green Hell" delivered new
records on the RTL Group's leading male channel. On the Saturday, NITRO
achieved a market share for the day of 3.3 percent in the 14 to 59 male
target market, and on Sunday the figure even reached 3.8 percent. These are
the highest target market figures on a Saturday or Sunday since NITRO
launched in April 2012. At its peak, the channel achieved a market share of
12.4 percent in the 14 to 59 male target market with the 24-hour race.
The highlights packages of the 24-hour race from the Nürburgring shown on
the main RTL channel as part of the broadcast of the Formula 1 race in
Barcelona also attracted excellent viewing figures with an average audience
of 1.76 million viewers and a market share of 17.5 percent on the Saturday
and 4.73 million viewers and a market share of 31.6 percent on the Sunday.
The social media platforms Twitter, Facebook and Instagram also generated
excellent contacts in the young target market.
Worldwide, the race was shown on 38 channels in 152 countries.
About SPORTTOTAL AG:
SPORTTOTAL AG (ISIN: DE000A1EMG56) based in Cologne, is a technology and
media company which is achieving growth in the quickly scalable digital
business with video platforms and communities (DIGITAL), high-margin
national and international projects (VENUES) as well as with live events
(LIVE). In sporttotal.tv, the company which was set up in 1979, operates a
highly frequented, high-growth portal for online sports videos and live
streaming. In the process, the company equips amateur clubs with special
video technology which allows sports events to be broadcast live on
"sporttotal.tv" in high quality and fully automatically. The range of
services offered by SPORTTOTAL AG also includes equipping racing circuits
and sports venues with the necessary technology as well as the production
and marketing of sporting events such as the ADAC Zurich 24-hour race on the
Nürburgring. Furthermore, SPORTTOTAL AG also produces content for
illustrious companies such as Porsche, Audi, Mercedes/AMG, Red Bull, VW or
Deutsche Post AG, and it stages high-quality live events such as the Porsche
Experience.
Further information: www.sporttotal.com
SPORTTOTAL AG
Am Coloneum 2
50829 Köln
www.sporttotal.com
Tel: +49 (0) 221_7 88 77_ 0
Fax: +49 (0) 221_7 88 77_ 199
[email protected]
Investor Relations
BSK Becker+Schreiner Kommunikation GmbH
Tobias M. Weitzel
Tel: +49 (0) 177_7 21 57 60
[email protected]
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16.05.2018 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
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Language: English
Company: SPORTTOTAL AG
Am Coloneum 2
50829 Köln
Germany
Phone: +49 (0)221 7 88 77 0
Fax: +49 (0)221 7 88 77 199
E-mail: [email protected]
Internet: www.sporttotal.com
ISIN: DE000A1EMG56
WKN: A1EMG5
Listed: Regulated Market in Frankfurt (General Standard);
Regulated Unofficial Market in Berlin, Dusseldorf,
Stuttgart, Tradegate Exchange
End of News DGAP News Service
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