06.02.2014
Leifheit AG DE0006464506
DGAP-News: Leifheit AG: Preliminary figures for 2013 show slight growth
DGAP-News: Leifheit AG / Key word(s): Development of Sales/Product
Launch
Leifheit AG: Preliminary figures for 2013 show slight growth
06.02.2014 / 10:00
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PRESS RELEASE
Leifheit: Preliminary figures for 2013 show slight growth
- Adjusted group turnover rises 1.0%
- Brand Business grows, Volume Business remains stable
- At 27.7% E-Commerce sales channel continues to achieve high growth rates
- In 2014 Leifheit is concentrating on brands and margin
Nassau, 6 February 2014 - According to preliminary calculations, the
Leifheit Group achieved adjusted sales totalling EUR 219.5 million in the
financial year 2013, an increase of 1.0% on the previous year. Without the
adjustment of the terminated business with Dr Oetker Bakeware, group
turnover is expected to be EUR 220.9 million.
Whilst in the financial year of 2013 demand in the domestic market of
Germany remained stable, satisfactory growth rates in Leifheit's Central
European focus countries of France, Austria, Czech Republic and Scandinavia
were the reason behind the slightly positive turnover development in the
Leifheit Group. In contrast, decreases in demand slowed business
development in the Netherlands, Italy and Russia.
Brand Business +1.1%, Volume Business +0.4%
In 2013, the Brand Business, the larger of the two Leifheit business areas,
grew 1.1% on the previous year with a turnover of EUR 172.8 million. This
area includes the brands Leifheit and Soehnle. In the volume business
segment, in which the activities of the subsidiaries Birambeau and Herby as
well as the Project Business are bundled, the preliminary figures for 2013
show a turnover increase of 0.4% to EUR 46.7 million.
Once again, e-commerce proved to be a reliable growth driver: with an
increase of 27.7%, double-digit growth rates were again achieved through
this sales channel in 2013.
2014: concentration on brand and margin
Based on the preliminary figures for the financial year Leifheit still
expects earnings before interest and taxes (EBIT) at least at the level of
the adjusted EBIT of 2012. This amounted to EUR 13.0 million. The company
will publish the final, audited figures for the financial year 2013 on 27
March 2014.
Regarding the current financial year 2014, Leifheit expects a stable
development of the business. 'Leifheit will increasingly focus on the Brand
Business and manage the Volume Business particularly from the standpoint of
profitability. In a nutshell, we are focusing on brand and margins in
2014,' says Thomas Radke, CEO of Leifheit AG.
Product innovation at Ambiente
At this year's international consumer goods fair Ambiente in Frankfurt,
Leifheit will as always present the latest product innovations from the
categories of cleaning, laundry care, kitchen goods and wellbeing: An
addition to the assortment of the current bestseller, the Leifheit window
vacuum cleaner, an innovative floor mop 'Profi Collect', a new generation
of ironing table series 'AirBoard' with an extremely low weight or the
fresh food system 'Fresh & Slim', which has already been chosen as the
Kitchen Innovation of the Year 2014, will be presented among many other
innovations.
Leifheit will also present intelligent shopper marketing concepts at
Ambiente. As part of the Leifheit initiative POS Excellence, 70 new
Leifheit shop-in-shop systems have now been set up in retail stores in
Germany and Europe. The Group has thus already achieved tangible successes:
participating retailers have booked average turnover increases of up to 50%
in the presentation area. In addition, the marketing campaign 'Winner Types
2014' is entering the implementation phase, where consumers speak for
Leifheit products.
About Leifheit
Founded in 1959, Leifheit AG is one of the leading European brand suppliers
of household items. The company stands for high-quality, innovative
products with great utility and pioneering design in the sectors of
cleaning, laundry care, kitchen goods and wellbeing. Leifheit and Soehnle
are among the best known brands in Germany. Other than in the Brand
Business, Leifheit AG operates in the service-oriented Volume Business via
its French subsidiaries Birambeau and Herby. The Leifheit Group including
its international branches employs a staff of about 1,000. For more
information on Leifheit, please visit www.leifheit.com.
Contact:
Leifheit AG
D-56377 Nassau
[email protected]
+49 2604 977218
End of Corporate News
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Language: English
Company: Leifheit AG
Leifheitstraße
56377 Nassau
Germany
Phone: 02604 977-0
Fax: 02604 977-340
E-mail: [email protected]
Internet: www.leifheit.com
ISIN: DE0006464506
WKN: 646450
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, Hannover,
München, Stuttgart
End of News DGAP News-Service
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