DGAP-Ad-hoc: PUMA SE / Key word(s): Preliminary Results/Change in Forecast PUMA SE: PUMA publishes preliminary results for the first quarter 2018 and slightly raises full-year guidance for 2018 12-Apr-2018 / 11:53 CET/CEST Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- PUMA publishes preliminary results for the first quarter 2018 and slightly raises full-year guidance for 2018 Herzogenaurach, Germany, April 12, 2018 - PUMA SE publishes preliminary results for the first quarter 2018 and adjusts its guidance for the full year 2018. In the first quarter 2018, consolidated sales increased currency adjusted by approximately 21% (approximately 12% in reported terms) to EUR 1,131 million compared to EUR 1,005 million in the first quarter last year. The operating result (EBIT) in the first quarter 2018 increased to approximately EUR 112 million (Q1 2017: EUR 70 million). The first quarter saw a strong increase in sales and profitability, but several uncertainties in our business environment have recently developed. This includes adverse and volatile currency developments, political instabilities as well as the uncertain trade environment between the USA and China. Therefore, we are adjusting our guidance for the full year 2018 only slightly. PUMA now expects that currency adjusted sales will increase between 10% and 12% (previous guidance: currency adjusted increase by approximately 10%). The operating result (EBIT) is now anticipated to come in between EUR 310 million and EUR 330 million (previous guidance: between EUR 305 million and EUR 325 million). In line with the previous guidance, the Management still expects that net earnings will improve significantly in 2018. A complete overview of PUMA's business development for the first quarter 2018 will be published on April 24, 2018. Media Contact: Kerstin Neuber - Corporate Communications - PUMA - +49 9132 81 2984 - [email protected] Investor Relations Contact: Johan-Philip Kuhlo - Investor Relations - PUMA SE - +49 9132 81 2589 - [email protected] --------------------------------------------------------------------------- 12-Apr-2018 CET/CEST The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de --------------------------------------------------------------------------- Language: English Company: PUMA SE PUMA Way 1 91074 Herzogenaurach Germany Phone: +49 9132 81 0 Fax: +49 9132 81 2246 E-mail: [email protected] Internet: www.puma.com ISIN: DE0006969603 WKN: 696960 Indices: SDAX Listed: Regulated Market in Frankfurt (Prime Standard), Munich; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart, Tradegate Exchange End of Announcement DGAP News Service --------------------------------------------------------------------------- 673931 12-Apr-2018 CET/CEST