05.04.2018
Vectron Systems AG DE000A0KEXC7
DGAP-News: Vectron Systems AG: Strategic realignment accompanied by CI change
DGAP-News: Vectron Systems AG / Key word(s): Strategic Company Decision
Vectron Systems AG: Strategic realignment accompanied by CI change (news
with additional features)
05.04.2018 / 13:08
The issuer is solely responsible for the content of this announcement.
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The strategic realignment of Vectron Systems AG from a POS system
manufacturer to a full-size system solution provider will be further
accelerated in the coming months. The medium-sized company offers hardware,
software and cloud-based services, which are developed at the company
headquarters in Münster and sold internationally. The aim of the company's
strategy, which is designed for significant growth, is to be the leading
solution provider in the digital transformation of the food & beverages
industry. Vectron cloud services include digital services already known
under the brand names bonVito, GetHappy, posmatic and myVectron and are
targeted not only at B2B but also at B2C. The versatile services include the
analysis, processing and reporting of product-related transaction data.
Furthermore, customer loyalty tools such as digital stamps, coupons and
deals as well as efficiency tools such as table reservation and delivery
service. At the heart of the cloud services is the POS system, as all
services are directly connected to it, making the POS system the core data
center. Vectron CEO Oliver Kaltner, who initiated the strategic realignment
when he took office in early February: "Vectron is an established start-up
company with enormous expertise in the development of software- and
cloudbased solutions in harmony with relevant hardware. The new corporate
identity deliberately focuses on the core brand Vectron, which has already
gained penetrating importance both nationally and internationally".
In the course of the strategic realignment, the complete CI of Vectron
Systems AG will now also be adapted in the course of the next months in
order to become optically more international, digital and modern. The design
becomes more minimalist, clearer, lighter and gets a modern quality. The
figurative mark, which has existed since 1990 and was last slightly revised
in 2008, is reduced to the pure word mark. The striking green, which is well
known in the market, will remain, but will only set accents from now on. The
font and visual language of the photos used are also updated in order to
achieve a coherent overall picture. Website, Intranet, brochures, business
equipment, trade fair stand, advertising materials, in short all materials
that represent the company internally and externally, are being revised and
adapted to the new, modern CI.
Contact:
Oliver Kaltner
Vectron Systems AG
Willy-Brandt-Weg 41
48155 Münster, Germany
phone +49 (0)251 2856-0
fax +49 (0)251 2856-564
www.vectron.de
[email protected]
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Additional features:
Picture: http://newsfeed2.eqs.com/vectron3/671695.html
Subtitle: Vectron logo
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05.04.2018 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
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Language: English
Company: Vectron Systems AG
Willy-Brandt-Weg 41
48155 Münster
Germany
Phone: 0251/ 28 56 - 0
Fax: 0251/ 28 56 - 564
E-mail: [email protected]
Internet: www.vectron.de
ISIN: DE000A0KEXC7
WKN: A0KEXC
Indices: Scale 30
Listed: Regulated Unofficial Market in Berlin, Dusseldorf,
Frankfurt (Scale), Stuttgart, Tradegate Exchange
End of News DGAP News Service
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671695 05.04.2018
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