DGAP-News: HelloFresh SE / Key word(s): Final Results/Quarter Results HelloFresh SE: FY 2017 Results: HelloFresh with strong momentum towards breakeven 21.03.2018 / 07:10 The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- FY 2017 Results: HelloFresh with strong momentum towards breakeven - Strong AEBITDA margin improvement to (2.4)% in Q4 2017 - Realisation of profitability in International Segment for the first time in Q4 2017 on AEBITDA level, breakeven also within reach for US Segment - Acceleration of year-on-year revenue growth to 69% in Q4 2017 (in constant currency) - Audited FY revenues of EUR 905 million (52% year-on-year growth; FY 2016: EUR 597 million) - Positive outlook for 2018: 25-30% revenue growth and breakeven on AEBITDA level in Q4 2018 Berlin, March 21, 2018 - HelloFresh, the world's leading meal kit company, has significantly improved its margins while accelerating growth. On group level, the FY AEBITDA improved to EUR (70) million (FY 2016: EUR (83) million) with an AEBITDA margin of (7.7)% (FY 2016: (13.8)%). On track to breakeven, the company managed to continuously expand its margin over the course of the year resulting in a Q4 2017 AEBITDA margin of (2.4)% (Q4 2016: (10.3)%). On segment level, the International business reached full AEBITDA profitability for the first time, while the US business came close to breakeven. In parallel, HelloFresh continued its strong growth path in both segments. In 2017, HelloFresh delivered over 137 million meals (up 51% from FY 2016: 91 million) to its approx. 1.45 million customers (up 69% from Q4 2016: 0.86 million) resulting in FY revenues of EUR 905 million (FY 2016: EUR 597 million), corresponding to a revenue growth of 52% on group level. In constant currency, the company accelerated the revenue growth rate every quarter with +43% in Q1 2017, +52% in Q2 2017, +53% in Q3 2017 and +69% in Q4 2017. On segment level, US Segment grew in 2017 by 90% to a revenue of EUR 545 million (FY 2016: EUR 287 million) and the International Segment by 16% to EUR 360 million (FY 2016: EUR 310 million). "2017 marks the most successful year for our business to date. Not only did we successfully list our company on the stock market but we also significantly improved all our key metrics, with an outstanding AEBITDA expansion in both segments leading the way", says Dominik Richter, CEO and co-founder of HelloFresh SE. For 2018 the company expects to reach breakeven in its core business in Q4 2018 and to grow its FY revenues by 25-30% with Q1 revenue growth above that range. In terms of growth strategy, HelloFresh will primarily focus on increasing the penetration in its core markets by enlarging its customer base and expanding the product portfolio. Through the acquisition of the USDA-certified organic meal kit company "GreenChef" which was signed yesterday, HelloFresh US will reach out to new and previously untapped customer segments, including those following organic, vegan and gluten-free lifestyles, as well as Paleo and Keto compliant plans. Key Performance Indictors Group Q4 2016 Q4 2017 Y-o-Y FY 2016 FY 2017 Y-o-Y Active customers (m) 0.86 1.45 68.6% Number of orders (m) 3.2 5.4 67.7% 12.4 19.0 52.9% Meals delivered (m) 23.9 39.5 65.1% 90.9 137.4 51.3% USA Q4 2016 Q4 2017 Y-o-Y FY 2016 FY 2017 Y-o-Y Active customers (m) 0.43 0.89 105.7% Number of orders (m) 1.4 3.0 118.6% 5.1 10.6 108.4% Meals delivered (m) 9.7 20.7 114.4% 35.3 72.2 104.7% International Q4 2016 Q4 2017 Y-o-Y FY 2016 FY 2017 Y-o-Y Active customers (m) 0.43 0.56 31.0% Number of orders (m) 1.8 2.4 29.3% 7.3 8.3 14.1% Meals delivered (m) 14.2 18.8 31.7% 55.6 65.2 17.4% Results of Operations Group Q4 2016 Q4 Y-o-- FY 2016 FY Y-o-- 2017 Y 2017 Y Revenue (mEUR) 158.7 252.8 59.3- 597.0 904.9 51.6- % % Revenue in constant 158.7 268.5 69.1- 597.0 923.7 54.7- currency (mEUR) % % Contribution Margin (in 28.9 65.1 124.- 101.4 207.8 104.- mEUR)* 8% 9% Contribution Margin (in 18.2% 25.7% 7.5p- 17.0% 23.0% 6.0p- % of Revenue) p p AEBITDA (in mEUR) (16.3) (6.1) 62.6- (82.6) (70.1) 15.2- % % AEBITDA (in % of (10.3%) (2.4%) 7.9p- (13.8%) (7.7%) 6.1p- Revenue) p p USA Q4 2016 Q4 Y-o-Y FY 2016 FY Y-o-- 2017 2017 Y Revenue (mEUR) 79.5 150.7 89.5% 286.9 545.2 90.1- % Revenue in constant 79.5 164.2 106.5- 286.9 557.8 94.4- currency (mEUR) % % Contribution Margin 12.2 40.5 231.1 33.9 125.6 270.- (in mEUR)* 8% Contribution Margin 15.4% 26.9% 11.5p- 11.8% 23.0% 11.2- (in % of Revenue) p pp AEBITDA (in mEUR)** (7.9) (0.7) 91.1% (48.0) (40.5) 15.6- % AEBITDA (in % of (10.0%) (0.5%) 9.5pp (16.7%) (7.4%) 9.3p- Revenue) p International Q4 Q4 Y-o-- FY FY Y-o-- 2016 2017 Y 2016 2017 Y Revenue (mEUR) 79.2 102.0 28.8- 310.1 359.6 16.0- % % Revenue in constant 79.2 104.2 31.7- 310.1 365.8 18.0- currency (mEUR) % % Contribution Margin (in 17.4 26.6 53.1- 69.3 87.1 25.6- mEUR)* % % Contribution Margin (in % 22.0% 26.1% 4.1p- 22.3% 24.2% 1.9p- of Revenue) p p AEBITDA (in mEUR)** (5.4) 2.8 151.- (27.5) (9.5) 65.6- 5% % AEBITDA (in % of Revenue) (6.9%) 2.7% 9.6p- (8.9%) (2.6%) 6.2p- p p Group Financial Position Q4 Q4 Y-o-- FY FY Y-o-- 2016 2017 Y 2016 2017 Y Net working capital (30.8) (62.1) (30.8) (62.1) Cash and Cash equivalents 57.5 339.9 57.5 339.9 Cash flow used in operating (33.0) (13.1) (76.1) (45.5) activities Press contact +49 (0) 160 98 082 688 Eva Switala [email protected] Global Head of PR [1]www.hellofreshgroup.com HelloFresh SE 1. http://www.hellofreshgroup.com/ About HelloFresh HelloFresh is the world's leading meal kit company, operating in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada. HelloFresh delivered 39.5 million meals in the 3-month period from 1 October 2017 to 31 December 2017 to 1.45 million active customers. HelloFresh was founded in November 2011 in Berlin and went public in November 2017 at the Frankfurt Stock Exchange in Germany. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney and Toronto. --------------------------------------------------------------------------- 21.03.2018 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de --------------------------------------------------------------------------- Language: English Company: HelloFresh SE Saarbrücker Straße 37a 10405 Berlin Germany E-mail: [email protected] Internet: www.hellofreshgroup.com ISIN: DE000A161408 WKN: A16140 Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange End of News DGAP News Service --------------------------------------------------------------------------- 666543 21.03.2018