16.12.2016
German Startups Group Berlin GmbH & Co. KGaA DE000A1MMEV4
DGAP-News: German Startups Group increases its investment in the AdTech company TVSmiles
DGAP-News: German Startups Group Berlin GmbH & Co. KGaA / Key word(s):
Investment
German Startups Group increases its investment in the AdTech company
TVSmiles
16.12.2016 / 18:13
The issuer is solely responsible for the content of this announcement.
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+++ Press release +++
for immediate publication
German Startups Group increases its investment
in the AdTech company TVSmiles
- German Startups Group restructures its management
- German Startups Group was the third most active FinTech VC investor in
Europe during the last year
Berlin, 16 December 2016 - German Startups Group, the second most active
venture capital investor in Germany in the time period since 2012 (CB
Insights, 2015), increases its investment in TVSmiles. The AdTech startup
has recently expanded its business model through the launch of its Kwizzad
platform. The new product enables publishers of mobile apps to integrate
the quiz-based ad format themselves, which has been optimised by TVSmiles
over the course of three years, and therefore enhance their monetisation.
According to the company, the app publishers achieve the highest
advertising revenues per thousand impressions compared to other digital
advertising platforms. This is due to the fact that the playful engagement
with the advertising content allows for an effective realisation of
campaign goals. Since the marketing conference dmexco Kwizzad is being
rolled out very successfully with numerous customers and increases
TVSmiles' potential to scale tremendously, according to view of German
Startups Group. The AdTech company also recently achieved the top spot in
the growth ranking of the online magazine Gründerszene among German mobile/
app companies.
The management of the general partner of German Startups Group Berlin GmbH
& Co. KGaA, founder and CEO Christoph Gerlinger and Chief Investment
Officer Nikolas Samios, have mutually decided to change the structure of
the management in order to continue the successful collaboration. In this
light, Nikolas Samios has resigned his management position and has instead
committed to act as German Startups Group's service provider and authorised
signatory for the longer term through his long-standing consulting firm.
Nikolas Samios successfully operated in the same constellation for German
Startups Group already from 2013 to the end of 2014. The team thus
reestablishes a successful structure. In the management's view, no
disadvantages for the shareholders are associated with this. There are also
no direct financial effects because the compensation of Nikolas Samios or
his consultancy takes place on the general partner level of German Startups
Group and therefore not within the publicly listed limited partner German
Startups Group Berlin GmbH & Co. KGaA.
German Startups Group is the third most active venture capital investor in
European FinTech companies in the time period from 3Q15 to 3Q16. This was
reported in a joint study of the consultancy KPMG and the venture capital
platform CB Insights. German Startups Group shares the third place with the
British VC Balderton Capital and the publicly-financed High-Tech
Gründerfonds.
Press contact
German Startups Group
Theo Bonick
Tel: +49 30 6098890 84
Mail: [email protected]
German Startups Group - We Love Startups!
German Startups Group is a listed investment company based in Berlin that
focuses on young, fast-growing companies, so-called startups. The company
acquires majority and minority shareholdings mainly by providing venture
capital. The portfolio companies that German Startups Group holds also
stand to benefit from German Startups Group's expertise, experience and
network with respect to strategy development, financing rounds,
restructuring necessities, M&A transactions or selling the company,
including a possible IPO. According to its own assessment, German Startups
Group provides startups with so-called "smart money" by acquiring a
shareholding. Its focus is on companies whose products or business models
represent a disruptive innovation, allow for a high degree of scalability
to be expected, and in which it has a great deal of trust in the
entrepreneurial abilities of the founders to whom it feels that it obtains
early access to due to its close relationships to relevant players in the
startup scene. The geographical focus is on the German-speaking region.
Since it commenced with operations in 2012, German Startups Group has in
its opinion built up a diversified portfolio of investments in young
companies and become the second most active venture capital investor in
Germany since 2012 (CB Insights, Germany Venture Capital Overview). 25 of
the 47 minority stakeholdings in operationally active companies are of
particular significance to German Startups Group and together comprise 89%
of the total value of all 47 active minority stakeholdings. The ten core
holdings alone make up 60% of the value of all active minority
stakeholdings. According to German Startups Group, its investment portfolio
reflects a cross-section of promising German startups of various maturity
stages ("Seed," "Early" and "Growth Stage," by German Startups Group's own
definition) and includes some of the most successful and best known German
startups.
More information is available on our website at www.german-startups.com.
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16.12.2016 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
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