DGAP-News: elumeo SE / Key word(s): Alliance elumeo SE: elumeo to develop new exclusive jewelry line with KAT FLORENCE and Sarah Jessica Parker as brand ambassador (news with additional features) 19.01.2016 / 11:08 The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Berlin, 19 January 2016 - Sarah Jessica Parker is the face of the luxury jewelry line KAT FLORENCE which is exclusively available from elumeo's subsidiaries Juwelo TV Deutschland GmbH and Rocks & Co Productions Ltd. elumeo has entered into a long-term cooperation with KAT FLORENCE to intensify their relationship and to develop the distribution of the collection together. The partnership between KAT FLORENCE and Sarah Jessica Parker started in October, when a 5-year agreement was signed in New York and when initial pictures of the cooperation were taken, Sarah Jessica Parker being photographed by the iconic German photographer Peter Lindbergh, presenting exquisite KAT FLORENCE masterpieces. The actress and style icon Sarah Jessica Parker is more than enthusiastic about the perfection and dedication with which each individual piece of jewelry has been created by the top designer KAT FLORENCE "Every KAT FLORENCE creation is treated as an individual piece of art. She commits continuous attention and study to the perfection and balance of each piece until satisfied. It is this lovely expression narrating a feeling of balance and proportions that attracted me to this partnership. These timeless pieces that are created with natural and rare gemstones with intentions to live forever express love or momentous occasions." KAT FLORENCE stands for extravagant gemstone jewelry, in which design excellence is paramount and only the highest quality materials are used. About KAT FLORENCE The top jewelry designer KAT FLORENCE creates unique jewelry with gemstones that are true rarities and second to none in the world when it comes to their quality and rarity. Today, the Canadian-born designer is at home all over the world. She spends most of her time in the U.S., Canada, Australia, Italy and Thailand. On her travels, she is inspired to produce her exceptional designs and thus create a sensational connection between the precious gems and an incomparable design. The designer presents the uniqueness of each gemstone in the focus of her elaborate designs down to the smallest detail and thus makes each piece of jewelry a true work of art. Kat's style is timeless and inspired by her romantic passion for life: "I think the jewelry we wear reflects the passion we feel in ourselves, our identity and the desire to be drawn in a certain direction." About elumeo SE: The elumeo Group, which has its headquarters in Berlin, is a leading European online retailer of high-quality gemstone jewelry, which the Group produces in Thailand. The publicly traded company elumeo offers its customers in Europe colored gemstone jewelry at comparatively low prices via a number of electronic distribution channels (including television, the Internet, smart TV and a smartphone app). Its distribution model relies exclusively on direct sales made via the elumeo Group's home-shopping TV channels in Germany, the UK and Italy, and via online stores in Germany, the UK, Italy, France, the Netherlands, Spain, Belgium and the USA. Lower cost items are marketed to customers worldwide via the Hong Kong-based "New York Gemstones" online stores. Furthermore, the company will now also be offering a full line of jewelry on schmuck.de. The elumeo Group's product range includes jewelry made from a variety of different gemstones, with some of the pieces designed partly by the customers themselves. The Group is also represented in the market for high-end gemstone jewelry with its premium brand AMAYANI and the distribution of the KAT FLORENCE jewelry line. The elumeo Group was founded in Berlin, Germany, and Chanthaburi, Thailand, as a joint venture in 2008 and has grown very successfully ever since. In 2014, the companies that comprised the Group underwent a formal merger to bundle the operating business under the holding company elumeo SE. The elumeo Group employs approximately 1,100 people at five different locations worldwide. +++++ Additional features: Picture: http://newsfeed2.eqs.com/elumeo/430637.html Subtitle: Peter Lindbergh, Sarah Jessica Parker, KAT FLORENCE --------------------------------------------------------------------------- 19.01.2016 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: elumeo SE Erkelenzdamm 59/61, Portal 3b 10999 Berlin Germany Phone: +49 30 69 59 79-0 Fax: +49 30 69 59 79-20 E-mail: [email protected] Internet: www.elumeo.com ISIN: DE000A11Q059 WKN: A11Q05 Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Stuttgart, Tradegate Exchange End of News DGAP News Service --------------------------------------------------------------------------- 430637 19.01.2016