DGAP-Media / 19.04.2016 / 12:05 Press Release Dickie Toys acquires Kid's program "Heroes of the City" for Master Toy License Munich, 19.April 2016 - Your Family Entertainment AG, one of the leading producers and distributors of high quality kid's programs in Germany, has secured a deal with Dickie Toys which will lead to the production of toys of the successful and acclaimed preschool show "Heroes of the City" from Swedish producer Ruta Ett. Your Family Entertainment AG (YFE) has been successfully distributing "Heroes of the City" since the first season and has achieved a spread of 115 countries worldwide. Numerous broadcasters around the world name "Heroes of the City" a basic element of their preschool programming structure. The most recent development that took place managed by YFE's Armin Schnell, Executive Vice President Sales, of the licensing with Dickie Toys joining as a Merchandising Partner, is a further milestone in the growth of the property. Armin Schnell commented, "We are pleased to announce the future collaboration with Dickie Toys, a part of the Simba Dickie Group, and are convinced we have the ideal partner for this young and exciting brand. Their long expertise makes Simba Dickie Group the ideal partner to further actively develop "Heroes of the City". We are looking forward to seeing these toys being released on the market and to bring joy to many children". Dickie Toys recognized early the positive development of the Swedish kids show which explains their ambition to take part in the success of the show as a major partner. As a big player in the toy industry Dickie Toys will now add further depth to the property with innovative toys. Werner Lenzner, Licensing & Strategic Development Manager Simba Dickie Group: "Heroes of the city is an entertaining and educative preschool show, with a huge variety of characters, which inspired us to develop an exciting new product line with vehicles and playsets." Pelle Ferner, founder of Ruta Ett stated: "The collaboration with Dickie Toys is a development not only reinforcing our previous work but rather a creative challenge. Obviously for us it is a novelty to give another face to "Heroes of the City" through innovative product design in the field of toys besides the existing animation series. We are looking forward to a close collaboration and being part of the design process." About Ruta Ett: Ruta Ett is a Swedish media company with the business concept to create and develop qualitative children's entertainment for traditional as well as new digital platforms. Ruta Ett's series Heroes of the City is available in 25 languages and has 100 million monthly views on YouTube. About Dickie Toys: Founded by Wolfgang Sauerborn in 1971, Dickie Toys is one of the toy industry's market leaders in the area of remote control vehicles. The collection ranges from racy, technical toys, from cars to cranes, diggers and tractors - and is constantly being adapted to take account of the latest trends. Dickie Toys has been a Simba Dickie Group company since 1993. About SIMBA DICKIE GROUP: The globally successful SIMBA DICKIE GROUP was founded by Fritz Sieber and his son Michael on 1st May 1982 and is today one of the Top Five companies in the toy market. In 2015 the group achieved a turnover of EUR 616 million with 2,900 employees. Press contact: SIMBA DICKIE GROUP Frau Isabel Weishar Werkstraße 1 90765 Fürth, Germany. Tel: +49 (0) 911-9763 263 Fax: + 49 (0) 911-9763 162 [email protected] www.simba-dickie-group.de --- About Your Family Entertainment AG: Your Family Entertainment AG (ISIN: DE0005408918) with its headquarters in Munich, was one founder of the first German private broadcaster, Sat.1, in 1984, contributed to the development of children's morning programming on Super RTL and is one of the founding members of Association of Private Broadcasters and Telemedia (VPRT). In addition, YFE is the producer and license distributor for high-quality programs for children and the whole family and has one of the largest broadcaster-independent program libraries in Europe. Its stock of programs includes well-known and beloved series such as "Enid Blyton", "Fix & Foxi" and "Altair". Since 2007, YFE operates the award-winning yourfamily pay-TV children's channel which is named "Fix&Foxi" since December 2014. RiC commenced broadcasting operations as a free-TV channel in September 2012. In addition, YFE operates 20 mobile TV stations on the Hutchison 3 TV platform. YFE is headed by Dr. Stefan Piëch. Press contact: YFE Press: Elvira Engmann [email protected] YFE Investor Relations: Michael Huber [email protected] Your Family Entertainment AG Nordendstr. 64 80801 Munich Tel.: +49 (0) 89 99 72 71-0 Fax: +49 (0) 89 99 72 71 91 Website: www.yfe.tv End of Media Release +++++ Additional features: Document: http://n.eqs.com/c/fncls.ssp?u=XSOJGIBCPS Document title: Pressrelease HOTC --------------------------------------------------------------------------- Issuer: Your Family Entertainment AG Key word(s): TV/Radio 19.04.2016 Dissemination of a Press Release, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: Your Family Entertainment AG Nordendstr. 64 80801 München Germany Phone: +49 (0)89 997 271-0 Fax: +49 (0)89 997 271-91 E-mail: [email protected] Internet: www.yf-e.com ISIN: DE000A161N14 WKN: A161N1 Listed: Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart End of News DGAP Media --------------------------------------------------------------------------- 455403 19.04.2016