PUMA SE / Key word(s): Quarter Results/Change in Forecast 06.05.2015 08:20 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- PUMA SE ■ PUMA WAY 1 ■ 91074 HERZOGENAURACH DIR TEL +49 9132 81 0 ■ DIR FAX +49 9132 81 2212 Ad hoc announcement according to § 15 WpHG (Securities Trading Act) PUMA SE (ISIN: DE00069696303 WKN: 696960) PUMA WAY 1, D-91074 Herzogenaurach Results of the first quarter 2015 and amendment of the full-year 2015 guidance Herzogenaurach, May 6, 2015 For the first quarter of 2015, we expect net sales of 821.4 million EUR (prior year: 725.7 million EUR), an operating result (EBIT) of 37.5 million EUR (prior year: 58.6 million EUR) and net earnings of 24.8 million EUR (prior year: 35.6 million EUR). The continued adverse developments of foreign exchange rates during the recent months, particularly the strengthening of the US-Dollar versus nearly all other currencies, had a significant negative impact on PUMA's gross profit margin and operating result (EBIT) in the first quarter of 2015. The previous guidance for 2015 (increase in the medium single-digit range for full-year currency-adjusted net sales, slight increase of the gross profit margin, slight increase of the operating result (EBIT) and of the net earnings compared to 2014) is therefore amended. From today's perspective, we continue to expect an increase in the medium single-digit range for full-year currency-adjusted net sales. However, due to the negative currency effects we expect a drop in the gross profit margin for the full year in a range of 100 to 150 basis points versus last year (2014: 46.6%). The operating result (EBIT) for the full year is expected in a range between 80 million and 100 million EUR. The net earnings guidance is amended according to the adjustment of the guidance for the operating result (EBIT). Media Contact: Kerstin Neuber - Corporate Communications - PUMA - +49 9132 81 2984 - [email protected] Investor Relations Contact: Johan-Philip Kuhlo - Strategy - PUMA - +49 9132 81 3107 - [email protected] End of the ad hoc announcement 06.05.2015 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: PUMA SE PUMA Way 1 91074 Herzogenaurach Germany Phone: +49 9132 81 0 Fax: +49 9132 81 2246 E-mail: [email protected] Internet: www.puma.com ISIN: DE0006969603 WKN: 696960 Indices: SDAX Listed: Regulated Market in Frankfurt (Prime Standard), Munich; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart; Terminbörse EUREX End of Announcement DGAP News-Service ---------------------------------------------------------------------------