PUMA SE / Key word(s): Quarter Results/Preliminary Results 08.11.2013 07:25 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EQS Group AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Ad-hoc-Publication acc. § 15 Securities Trading Act PUMA SE (ISIN: DE00069696303 WKN: 696960) PUMA WAY 1, D-91074 Herzogenaurach PUMA SE amends full-year 2013 guidance Herzogenaurach, Germany, 8 November 2013 - PUMA's Management anticipates one-off charges, the majority of which will be non-cash effective, of approximately EUR 130 million to be booked in the fourth quarter of 2013. The majority of these special items will consist of impairments charges related to non-current assets. New initiatives include the closure of the product development centre in Vietnam and the intended transfer of our international product teams from London to Herzogenaurach. Reflecting these new elements mentioned above, Management now expects 2013 full year net earnings to be positive, but significantly below those of 2012 (previously: increase in net earnings compared to 2012). Media Contact: Kerstin Neuber - Corporate Communications - PUMA - +49 9132 81 2984 - [email protected] Investor Relations Contact: Carl Baker - Investor Relations - PUMA - +49 9132 81 3188- [email protected] 08.11.2013 DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: PUMA SE PUMA Way 1 91074 Herzogenaurach Germany Phone: +49 9132 81 0 Fax: +49 9132 81 2246 E-mail: [email protected] Internet: www.puma.com ISIN: DE0006969603 WKN: 696960 Indices: SDAX Listed: Regulierter Markt in Frankfurt (Prime Standard), München; Freiverkehr in Berlin, Düsseldorf, Hamburg, Hannover, Stuttgart; Terminbörse EUREX End of Announcement DGAP News-Service ---------------------------------------------------------------------------